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Acuity Eye Group, a leading ophthalmic services group headquartered in Pasadena, CA today announced the launch of its new brand, represented by the introduction of a new logo and visual identity that signifies its growth and focus on the value of patient care and clinical excellence.

“The launch of our new brand speaks to who we are as a company and is a direct reflection of the values we deliver to our patients and our doctors – industry leading clinicians, best-in-class patient care, state-of-the-art technology, and a commitment to providing comprehensive treatment to the people in our communities” said Tom von Sydow, COO. “We are proud that our brand will now illustrate how far Acuity has come. We’ve evolved from a small group of clinics to the largest integrated ophthalmic group in the United States.”

The new logo and name reflect the company’s strategy to grow through acquisition of ophthalmology groups and provide them with the tools to grow their practices and provide a higher level of care for their patients. This approach increases Acuity’s footprint and ensures that all those in need of eyecare have an opportunity to see an experienced ophthalmologist with access to retina specialists, optometrists, LASIK and glasses all in a single network.